Collection: Beauty of Joseon

Beauty of Joseon is a modern Korean skincare brand inspired by Hanbang (traditional Korean herbal medicine) and the ancient beauty secrets of the Joseon Dynasty’s upper class (Yangban). Combining time-tested herbal ingredients—like ginseng, rice bran, plum water, and green tea—with contemporary active ingredients, the brand focuses on restoring skin balance, improving clarity, and achieving a healthy, lit-from-within glow.